Our approach to social media is to entertain first, then educate and inform consumers to take action secondly. Why? We believe that social media is akin to a real time, 24/7 unscripted reality television show. Because a consumer can become a creator, brands must ruthlessly compete for attention or risk being ignored.
Clients in the services business know they are in the people business and humans are highly nuanced and have idiosyncrasies. Collaboration with clients to understand their individual nuances and idiosyncrasies provides the foundation for creating entertaining content in the following formats:
- Infographics
- Short form audio
- Short form video
- Text based testimonials
We are social media channel agnostic and has expertise using all major social media platforms